Buffini & Company Resources

Using Social Media to Work by Referral

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In today’s market, your business plan is incomplete without a social media strategy for real estate lead generation. Instead of basing that strategy on digital advertising or online leads, build it to leverage social media to strengthen client relationships and generate referral business.

This eBook is your guide to a bulletproof social media strategy for real estate. Get valuable tips and tricks for using your social media platforms to Work by Referral. You’ll get the scoop on content creation, engagement strategies and follow-up activities that put your interpersonal relationships first, with the goal of increasing your lead generation.

Buffini & Company’s Referral Maker® Social Suite is a powerful automated social media marketing solution with MLS integration. It provides ready-to-post and high-quality real estate content to keep your social media fresh, engaging, and focused on relationship-building. No more scrambling for ideas, just consistent, professional content designed to help you stay top of mind with your network and get the most out of Working by Referral.

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