Best Real Estate Lead Generation Strategy for a Changing Industry
Anxiety levels in the real estate industry are at an all-time high. With so much changing, moving quickly, and contradictory information on the best real estate lead generation tactics, it’s no wonder agents are confused. Even successful, long-term professionals have more questions than ever before.
The single biggest change happening in the industry is the amount of investment capital pouring in, with a dramatic rise in the number of technology companies across nearly every sector of real estate. Companies (many of which are not qualified) are selling online “leads” that promise to increase business. However, these often turn out to be sporadic, ineffective, and very expensive. Meanwhile, it would appear that iBuyers — companies that use technology, sight unseen, to make an instant offer on your home — are the hot new fad. In truth, iBuyers only made up 0.2% of the market share in 2018 and their margins are extraordinarily small.
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