Buffini & Company Resources

Best Real Estate Lead Generation Strategy for a Changing Industry

Anxiety levels in the real estate industry are at an all-time high. With so much changing, moving quickly, and contradictory information on the best real estate lead generation tactics, it’s no wonder agents are confused. Even successful, long-term professionals have more questions than ever before.

The single biggest change happening in the industry is the amount of investment capital pouring in, with a dramatic rise in the number of technology companies across nearly every sector of real estate. Companies (many of which are not qualified) are selling online “leads” that promise to increase business. However, these often turn out to be sporadic, ineffective, and very expensive. Meanwhile, it would appear that iBuyers — companies that use technology, sight unseen, to make an instant offer on your home — are the hot new fad. In truth, iBuyers only made up 0.2% of the market share in 2018 and their margins are extraordinarily small.

Read “Best Real Estate Lead Generation Strategy for a Changing Industry” on Inman.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

November 30, 2023

The Competitive Edge: Three Key Insights on How a Real Estate Coach Can Transform Your Career


Originally posted on RISMedia.com Industry experts are projecting that mortgage rates will finally settle down to […]

October 31, 2023

4 Reasons Every Real Estate Agent Needs a CRM


Originally posted on RISMedia.com It’s easy to become overwhelmed when the real estate market is shifting […]

October 9, 2023

Three Ways Real Estate Coaching Will Empower Your Team


Originally posted on RISMedia.com The real estate market is anticipated to see a pent-up demand from […]

August 29, 2023

Staying Supported Through Leadership Coaching


Originally posted on RISMedia.com Buffini & Company’s leadership coaching systems pave the way to continued success […]

July 24, 2023

Elevate Your Real Estate Team Leadership: Uncover the Four Vital Keys


Originally posted on RISMedia.com As the real estate market continues to change and becomes more competitive, […]

July 21, 2023

Rising Above the Noise: Three Positive Things to Focus on in the Current Real Estate Market


Originally posted on RISMedia.com Over the past year, those who have followed the news about the […]