Buffini & Company Resources

Not Sure What to Make of the Market? Here’s How to Prosper Through Any Challenges Ahead

As a real estate agent, you will have many highs and many lows. There is nothing like the exhilarating feeling of closing a big deal. But there are also days when you feel all your hard work is going nowhere. And now that the market remains unclear, you may be worried about what comes next.

But the good news is you don’t have to do this alone! Consider working with a coach or sign up for a training program for real estate agents. Look for a program that has a track record of proven results of working with agents through all types of economic cycles, including the Great Recession of 2008 and the COVID-19 recession in 2020.

As we face yet another change in the way we do business, investing in a coaching or training program is a smart decision. It will give you the tools you need to prepare for any challenging times and beyond.

Get Support and Accountability
The first thing to do before you change anything in your business model is to review what has worked and what hasn’t. Taking an honest look at your business gives you the opportunity to be intentional with your game plan. Having a coach — a neutral third party – is invaluable in helping you to review your business plan and finances. They can provide objective advice on what needs to be improved, leaving emotion out of the analysis. They can offer strategic advice and accountability as you work toward your short-term and long-term goals.

Using the services of a coach or training program is a powerful way to take charge of your career. But it’s important to use one that offers not only great advice but also offers tactical action items and additional resources such as webinars, podcasts, online courses and peer support groups to network and brainstorm ideas on best practices.

Having ongoing support is crucial to your success. It keeps you from going down into a negative spiral and it can show you new ways to think about challenges. It’s also a great way to stay up to date on trends which you can then share with your customers, positioning you as an industry expert.

Automate Your Business for More Success
As a real estate agent, you probably always have a ton of things on your to-do list. That’s why it makes sense to invest in a customer retention management (CRM) system. A CRM can help you manage your database efficiently and ensure that you are tracking all your important customer interactions. It can also help you with your marketing efforts, by providing collateral pieces, along with a schedule of when to mail them.

Find Success and Work by Referral
Did you know that a typical sales agent makes on average $38,300 a year? Incomes rise commensurate with experience.  An agent with 16 years of experience makes approximately $85,000. 1

But for agents who are in the Buffini & Company One2One Coaching program, the average year’s income is much higher – $369,000! These agents don’t work 24/7; they actually take on average five vacations a year. They know that the road to success is not via cold calls or buying dead-end leads. They always have a full database of warm leads, thanks to using the proven work by referral methods taught by Buffini & Company training programs and coaches

The one constant thing about the real estate market? It’s always changing. And, while you may not be able to control the market, you can control how you adapt to it. Check out one of Buffini & Company’s coaching and training programs. We will support you every step of the way, setting you up for success no matter what the market does!


1  National Association of REALTORS®, Member Profile 2022

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