Buffini & Company Resources

Write a Better Thank-You Note

The end of the year is a great time to ramp up your gratitude practice and show your favorite clients and vendors how much you appreciate them!

One of the most effective ways to demonstrate gratitude is through a handwritten thank you note. They are personal, heartfelt and always fun to receive. Not only will you make your client’s day, but you’ll also illustrate your commitment to high-quality care and service, and, as a result, write your way to more referrals down the line.

It’s not always easy getting started! If you find yourself putting off the process because of writer’s block, you’re not alone. Here are a few tips to help you craft a genuine thank you note every time!

  • Open with a general “thank you.” Acknowledge overall why you appreciate this person.
  • Describe specifically what that person has done for you. This might be recognizing the multiple referrals one of your vendors sent, or acknowledging a first-time buyer for entrusting you with their real estate needs!
  • Give qualities that stand out to you about that person. Ask what specific traits that person has that makes you relationship with them especially enjoyable.
  • Wrap it up and wish them well for next year!

For some more inspiration, check out this example of a thank you note you might write a client toward the end of the year:

Dear Julie,

I wanted to send a quick note thanking you for all of your kindness this year. I am so grateful for the multiple referrals you sent my way. It’s an absolute pleasure to guide your friends and family through buying or selling a home. Your positive spirit is delightful, and if there is anything I can do to better serve you, don’t hesitate to call me. Wishing you an incredible holiday season and all the best in the new year!

Warmest regards,

Joanna Smith

Remember to attach your business card in the note, in case the recipient wants to give you a call or an email back. When you convey a message that is heartfelt, genuine and sincere, your relationships will always appreciate the thought!


For more relational real estate marketing tools and resources, check out the Referral Maker® PRO kit from Buffini & Company. This monthly marketing kit provides you with notecards, items of value and other assets to show your clients you value and appreciate their business. Sign up for a free business consultation to see how Referral Maker® PRO can revolutionize your real estate marketing!

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

November 30, 2023

The Competitive Edge: Three Key Insights on How a Real Estate Coach Can Transform Your Career

Originally posted on RISMedia.com Industry experts are projecting that mortgage rates will finally settle down to […]

October 31, 2023

4 Reasons Every Real Estate Agent Needs a CRM

Originally posted on RISMedia.com It’s easy to become overwhelmed when the real estate market is shifting […]

October 9, 2023

Three Ways Real Estate Coaching Will Empower Your Team

Originally posted on RISMedia.com The real estate market is anticipated to see a pent-up demand from […]

August 29, 2023

Staying Supported Through Leadership Coaching

Originally posted on RISMedia.com Buffini & Company’s leadership coaching systems pave the way to continued success […]

July 24, 2023

Elevate Your Real Estate Team Leadership: Uncover the Four Vital Keys

Originally posted on RISMedia.com As the real estate market continues to change and becomes more competitive, […]

July 21, 2023

Rising Above the Noise: Three Positive Things to Focus on in the Current Real Estate Market

Originally posted on RISMedia.com Over the past year, those who have followed the news about the […]