Buffini & Company Resources

3 Strategies to Cut Through the Noise and Build a Lasting Business

Remember that shiny new toy you just had to have as a kid? All your friends had one, and you needed it too. When you finally got it, you played with it for maybe a couple of months before moving on to the next big toy craze.

Fast forward to the present day. This exact phenomenon is happening in the real estate industry. Each year, at the National Association of REALTORS® Convention, hundreds of vendors try to sell you on the newest gadget or software they promise will revolutionize your business — artificial intelligence, online lead-generation services, self-driving cars, and even machines that write your personal notes for you.

Read “3 Strategies to Cut Through the Noise and Build a Lasting Business” on RE Technology.

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